Cradle to Cradle

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Written by William McDonough & Michael Braungart

Cradle to Cradle: Remaking the Way We Make Things proposes to remodel the process of manufacturing from a cycle of "cradle to grave"--a o­ne-way throughput--to a process emulating nature, where waste from o­ne organism equals food for another organism. Recycling is not the answer--recycling is really down-cycling. What is needed is a closed-loop industrial cycles, where products, at the end of their useful lives, can serve as "biological nutrients" or "techinical nutrients" creating a new product without extraction of more natural resources and no production of toxic waste.

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